Tyler Donnelly
minuszero.png

Minus Zero

Winter Sports and Music Festival in Upstate Vermont. I produced and directed the look and feel of a majority of the branding & marketing assets for Minus Zero in addition to producing the 'Announcement Video' for their VT festival.

Branding | Motion | Digital Marketing

admat.png

Minus Zero - 2016

Winter Sports and Music Festival in Upstate Vermont. I produced and directed the look and feel of a majority of the branding & marketing assets for Minus Zero in addition to producing the 'Announcement Video' for their VT festival.

Branding | Motion | Digital Marketing

 Minus Zero: Winter Sports and Music Festival in Upstate Vermont. I produced and directed the look and feel of a majority of the branding & marketing assets for Minus Zero in addition to producing the 'Announcement Video' for their VT festival.

Minus Zero: Winter Sports and Music Festival in Upstate Vermont. I produced and directed the look and feel of a majority of the branding & marketing assets for Minus Zero in addition to producing the 'Announcement Video' for their VT festival.

 Sketches for the initial Ad-Mat Design. There were about 10 different options presented to the client.

Sketches for the initial Ad-Mat Design. There were about 10 different options presented to the client.

Vermont Announcement Video

This video was produced as a marketing tool to help promote the Artists & Bands that would be featured at Minus Zero, while also highlighting the Winter Sports aspect of the festival.

The assets in this video were all crafted in Cinema 4D and scenes were composited into After Effects to add polish.

 Styleframes & Storyboard for the announcement video. Tailored to capture the look and energy that the festival evokes.

Styleframes & Storyboard for the announcement video. Tailored to capture the look and energy that the festival evokes.

shirt_front.png
shirt_back.png